Creating a dazzling and unforgettable brand identity for Sofia's vibrant drag collective, Rainbow Circus.
Rainbow Circus
Where Every Pixel Shines with Pride
Year
2022
Project Type
Brand Identity
Agency
Solo Project
Contribution
Design
Overview
Wired for Success: Bridging the Gap Between Hardware and Web
Ever wished for a digital handshake that leaves a lasting impression? That's exactly what Dikman Systems needed — a brand-new website that could serve as a sleek, modern business card for potential clients and employees. Imagine a space where cutting-edge circuit board designs meet an equally innovative online presence. That’s the vision I brought to life for Dikman Systems, blending their high-tech expertise with a user-friendly, visually captivating website.
Challenge
Starting from scratch can be both exhilarating and daunting. Dikman Systems had no existing website, meaning I had a blank canvas to create something truly remarkable. The challenge was to craft an engaging and professional online presence that effectively showcased Dikman Systems' expertise in custom circuit board design and manufacturing, attracting both clients and top talent.
Solution
With a dash of creativity and a sprinkle of tech wizardry, I set out to create a website that would be both functional and fabulous. By incorporating intuitive UX/UI design and robust development practices, the new Dikman Systems site now dazzles like a circuit board under a magnifying glass. Clean, modern, and interactive—this website is a digital delight.
Discovery
Blueprints and Brainstorms: The Journey of Discovery
Embarking on this project felt like diving into a tech wonderland. To truly understand what the website needed, I:
- Conducted surveys with 15 potential clients and employees (aged 25–45) to gauge their preferences.
- Held in-depth interviews with 3 key stakeholders from Dikman Systems to align with their vision.
- Analyzed 11 competitor websites to identify industry best practices and opportunities for innovation.
Key Takeaways
- Simplicity is Key: Users appreciate a straightforward, clean design.
- Speed Matters: Fast loading times are crucial for retaining visitors.
- Engagement Hooks: Interactive elements and clear CTAs (Call to Actions) keep users engaged.
- Consistency Wins: A cohesive design language enhances the user experience.
Solution
Engineering Elegance: Crafting a Seamless Online Experience
The new Dikman Systems website is like a well-oiled machine, designed to impress at first glance and function flawlessly thereafter. It's the ultimate digital business card, featuring:
- A responsive design that looks stellar on any device.
- Engaging visuals and animations to capture user interest.
- Quick load times to keep visitors happy and engaged.
Problems Solved
- Increased Engagement: Interactive elements make the site more lively and interesting.
- Faster Load Times: Improved performance to reduce bounce rates.
- Brand Consistency: A unified look that strengthens brand identity.
User Persona
Maria the Tech Enthusiast
"A professional online presence speaks volumes about a company's reliability and expertise."
Profile
Age
32
Location
Sofia, Bulgaria
Occupation
Electrical Engineer
Goals
- Work with a company whose values align with hers
- Collaborate with a company that embodies technological advancement
Personality
Frustrations
- Companies with poor communication and a lack of transparency regarding their values
- Clunky, outdated websites that waste time
Typography
Black
Heading 1
Heading 2
Heading 3
Heading 4
Body text
Fine Print
Bold
Heading 1
Heading 2
Heading 3
Heading 4
Body text
Fine Print
Medium
Heading 1
Heading 2
Heading 3
Heading 4
Body text
Fine Print
Regular
Heading 1
Heading 2
Heading 3
Heading 4
Body text
Fine Print
Color Palette
Primary
The primary color is used for interactive and decorative elements
Cobalt Blue
Neutral
The neutral palette is used for text, backgrounds, image overlays and rules
Grays
